OOH MEDIA CON25
The Power of Presence
Agenda Preview
May 5
Join us for this inaugural event to kick off your 2025 OOH Media Conference experience. In partnership with OAAA’s Independent Advisory Group, this Summit tackles the unique challenges and opportunities of independent OOH companies. Learn from experts, engage in roundtables to discuss challenges, share solutions, and explore growth—all while connecting with industry leaders. This summit is included with your conference registration.
May 6
Welcome + State of the Industry
Anna Bager, President & CEO, OAAA
Fireside Chat with Todd Kaplan, Chief Marketing Officer, North America, Kraft-Heinz
Moderated by David Shing, Digital Prophet
Unlocking Growth: The Modern Marketing Playbook
Innovative marketers share insight into how they are thinking about media investment and what they need from our industry to move more dollars into OOH.
- Caitlin Mack, VP of Marketing, Lesser Evil
- Jonathan McKenzie, Head of Brand Paid Media, HubSpot
- Additional Speakers TBA
Generational Dynamics from Z to A
Back by popular demand, generational expert and research scientist Jason Dorsey unpacks how younger generations think about media, brands, the workplace, and more.
Jason Dorsey, Researcher, Advisor, Speaker, The Center for Generational Kinetics
Additional Sessions TBA
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Three concurrent program tracks provide attendees with an opportunity to dive deeper into the topics most relevant to their business.
Track 1
The Power of Emerging Tech to Drive a New Era of OOH Innovation
Sponsored by
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Track 2
The Power of Measurement to Unlock the Full Marketing Funnel for OOH
Sponsored by
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Track 3
The Power of OOH to Supercharge Retail Media & CTV
Navigating the New Media Landscape: What’s Next for OOH
How will key industry trends—AI, retail media, and evolving adtech—shape the future of Out-of-Home? This data-driven presentation explores shifting investment patterns, the increasing role of automation, and ways OOH can capitalize on emerging opportunities and strengthen its position in the marketing mix.
Terry Kawaja, CEO & Founder, LUMA Partners
The Future of Media Investment: CIOs on Strategy & Growth
Chief Investment Officers from the world’s leading agency holding companies share their perspectives on media investment, campaign strategy, and the evolving channel mix. Where does OOH fit into their approach, and what will it take to secure a larger share of advertising dollars.
- Speakers TBA
Additional Sessions TBA
Three concurrent breakout sessions go deep on critical OOH topics. Additional details TBA.
May 7
Local Case Study Contest Winners and Presentations
- Steve Nicklin, SVP, Marketing & Analytics, OAAA
- Scott Fiaschetti, EVP, Marketing, Geopath
CMO Roundtable: Media, Growth, and the Battle for Attention
In an era of endless content and fragmented audiences, how are top CMOs cutting through the noise to drive growth? Chief marketers share their perspective on media investment, brand storytelling, and capturing attention in an increasingly complex consumer and media landscape.
- Jim Mollica, Chief Marketing Officer, Bose
- Chris Davis, Chief Marketing Officer and Senior Vice President of Global Merchandising, New Balance
- Additional Speaker TBA
Moderated by: Seth Matlins, Marketer, Curator, Podcast Host
Breaking Barriers, Building Brands: Women Shaping the Future of Marketing & Media
- Jeanniey Walden, Former Chief Marketing and Customer Officer, RITE AID
- Olivia Santarelli, Head of Marketing, Gemini
- Laurel Rossi, Chief Marketing Officer and CRO, Infillion
Moderated by: Esther Raphael, CMO, Intersection
The State of OOH Measurement- What’s New, What’s Next
Industry leaders take the stage for an update on the current measurement landscape.
- George Ivie, CEO and Executive Director, Media Rating Council
- Additional Speakers TBA
The Leadership Outlook
The OAAA OOH Media Conference wraps up with its annual closing tradition—a candid conversation with the Chief Executives of the three largest U.S. OOH companies. In this session, industry leaders share their insights on the current state of the market, the challenges and opportunities ahead, and their vision for the future of OOH.
- Sean Reilly, President and CEO, Lamar Advertising Company
- Scott Wells, CEO, CCOH, Clear Channel Outdoor America
- Nick Brien, Interim CEO, OUTFRONT Media Inc.
