Hero Main
May 5-7, 2025
Boston, Massachusetts
Amy Pacheco

Amy Pacheco

Director, Media, Tech & Data
,
4As

At the 4As, Amy is committed to supporting the organization’s efforts to shape necessary conversations around vital industry topics. She leads the development and distribution of key thought leadership initiatives, manages educational series, and drives advocacy efforts with key industry bodies. Amy also champions the cultivation of the media, tech, and data communities through 4As Committees and related activities. She brings broad experience with media’s continuous platform expansion and has strong expertise in research and validation methods.

Prior to joining the 4As, Amy was Vice President of Marketplace Intelligence at Havas, where she partnered with global advertisers and led thought leadership initiatives focused on cultural and media trends, the competitive landscape, consumer audiences, and the broader brand ecosystem.

Amy brings a progressive and inquisitive approach as a collaborator across insights, audience, strategy, investment, and planning verticals. She remains in constant pursuit of innovation and solutions across industries within the media, data, and technology ecosystem.

Originally from New York, Amy now lives in Atlanta with her family.