Daniel Harkin isn't your typical ad guy. Despite spending the last 10 years in the OOH industry across Europe, the Middle East, and Southeast Asia, he's an IoT and Smart City enthusiast. A digital architect with a passion for crafting the future of cities in the digital age, Harkin, as co-founder and Head of Product at Catch, is leading the charge on creating the future of the billboard – by connecting OOH to the digital pulse of the city.