Sheldon has spent 39 years advocating for integrated marketing strategies that combine brand awareness with consumer engagement. He has founded marketing agencies & technology firms, advised Fortune 500 companies & leading brands on Out-Of-Home (OOH) & Experiential media. As CEO of Liquid Marketing | LMI Advisory Group & SmartBomb Media Group, Sheldon advised the Obama White House on campaigns like "Drink Up" & "It’s on US." He served on the DSF Board, co-chaired its Global DOOH Council, & frequently speaks at global media conferences. Sheldon also writes for industry publications & is on the Board of the Automotive Aftermarket Charitable Foundation.