Pat LaCroix is EVP, Media & Growth at MissionOne Media, a division of BarkleyOKRP, where he spearheads growth by combining creative vision with a tech-forward approach to media and marketing. 

With more than 20 years of experience across agency and brand leadership roles, Pat is recognized for seamlessly integrating brand strategy, commercial acumen, and a passion for creative innovation to drive measurable business impact for clients in a range of industries.

At MissionOne, Pat plays a pivotal role in bringing creativity, curiosity, and control back to media. He champions an independent mindset and a philosophy of “scale with soul,” balancing proprietary technology, data-driven insights, and bold ideas to help brands attract, convert, and retain customers for life. His leadership is instrumental in delivering transparent, integrated solutions that empower clients to achieve sustainable growth.

Prior to joining MissionOne, Pat held senior leadership positions at Bose, where he led global marketing, partnerships, and media, and at CVS Health, where he managed enterprise-wide media and content strategy during key periods of brand transformation. 

His agency experience includes impactful roles at Mediahub and Havas, where he helped both challenger and blue-chip brands achieve breakthrough results through integrated media, analytics, and creative solutions.

Pat’s leadership and achievements have earned him recognition as a Sports Business Journal “Forty Under 40” honoree, and he is a sought-after voice in the marketing community.

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