Nick Parker is the Global President of Veridooh, the adtech leader in independent OOH verification. With over 35 years in OOH, mostly within WPP, he steers Veridooh's strategy and global growth. For the past decade, he held C-suite roles at Kinetic Worldwide, managing over 350 staff and $2.5Bn+ in OOH investments. A recipient of the 2023 World Out of Home Organisation Lifetime Achievement award, his expertise in digital media, sales, and scaling global operations is crucial to Veridooh's mission of bringing transparency and trust to the OOH industry.