Greg Dolan spent more than a decade as a brand marketing executive with companies like Kraft and Campbell’s. He craved a solution that would allow him to understand how his marketing investments were driving business growth and shareholder value and help inform ongoing decisions as new information became available. He co-founded Keen in 2010 to help other marketers make smarter use of data and guide decisions about when and where to invest to maximize marketing’s impact on revenue. He is passionate about helping brand leaders maximize marketing’s impact on revenue, profitability, and long-term value creation.