Craig Benner is Founder and CEO of out-of-home (OOH) data and technology company Accretive. He founded the company in 2018 to bring addressability and accountability to OOH, proving that the channel is not only effective, but a vital part of the media mix for successful brands. Through its OOH Graph™ and patent-pending Accretive Outcomes™ measurement platform, Accretive delivers first-of-its-kind data, targeting, and measurement to the OOH space, creating new and unique opportunities for brands to engage high value consumers within this proven, high impact channel.  

Throughout his career, Craig has worked relentlessly to help brands achieve their objectives through innovative media and technology solutions.  Prior to founding Accretive, Craig served as Senior Vice President, Sales at Viant Technology Inc.  He was an integral part of the executive team that transformed Specific Media, Myspace, Vindico, and Xumo into Viant, which IPO'd in 2021 (NASDAQ: DSP). His Viant team managed hundreds of millions of dollars of ad spend and brought to market several new and unique advertising technologies.

An avid tennis player and foodie, Craig contributes to several philanthropic organizations including the Scleroderma Foundation, Alzheimer’s Association, and StandUp2Cancer. He holds a Bachelor of Science in Business Administration from the University of Southern California and lives in Venice, California.

‍