With a 30 year OOH career spanning roles in sales, marketing, research, training and technology, Cheryl Zimmermann is the Vice President of Sales Operations for Lamar Advertising. Leading the amazing team responsible for designing technology and data solutions that enable a sales force of 1000+, Cheryl oversees the empowerment of local and national sales representatives with insights and ratings access, research, and campaign measurement. A persistent advocate of the evolving role data and technology plays in the OOH industry's growth, she serves as Co-Chair of the Geopath Insights Committee, and the OAAA Data & Standards and Taxonomy Committees. A Baton Rouge native and loyal LSU alum, she calls Louisiana home.  When the workday is done, she enjoys sharing great food and family time with her husband, BIlly, two sons, Jack and Charlie, and the world's best puppies, Bonnie and Fiona.

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